10. Rochelle, a risk manager, was asked by her supervisor to deliver a presentation to her co-workers on cyber risk. Her presentation was scheduled to last 40 minutes, but she developed a 60-minute presentation because she felt the subject matter was too important to be limited to 40 minutes. She included complex technical jargon and phrases in the presentation to convey to her co-workers that she was a subject matter expert. Approximately 25 minutes into her presentation, she noticed that most of her co-workers were checking their email on their smart phones. Which one of the following steps of the communication process had Rochelle failed to consider?